Content Marketing

Have there been times when your content hasn’t engaged your audience though the search engines have picked it up and it has helped your position in terms of ranking? Or perhaps you’ve crafted some well-worded, informative blogs or articles and you’ve had great feedback from students however, it has done nothing in terms of moving your school, college or university up the rankings? You aren’t alone. So many businesses focus on one or the other: the reader or the rankings.

The good news is that whichever your content has influenced, it has at least influenced. Yet, this is only 50 per cent of what content marketing can do.

Content marketing and search engines

Every individual thing on your website has its part to play in how it is perceived by search engines. Whether it’s worthy of climbing the rankings; and how many visitors it receives. Whether it’s fresh, active, dynamic and relevant. Content matters. We know that.

If your website conveys that it’s authoritative, you are winning.

Any copywriting we undertake on your behalf includes the seamless integration of keywords, written in a way we know the search engines favour. All the while, paying attention to how informative and engaging readers will find what is being said. And we consider how all content will work across your website.

Outreach

We use the Outreach sales engagement platform in tandem with our other content marketing services, where we feel it will add value. It is a resource that can be utilised to both increase sales and forecast them more accurately. It’s an intelligent solution that aims to take the guesswork out of sales.

Sales executives are privy to the insights and the prompts designed to help them close sales more effectively than ever before.

We believe in a holistic approach when assessing your business needs and looking at how technology can help. As Outreach is another way of optimising your content for increasing your chances of success, it’s an obvious consideration.

OUR PRODUCTS & SERVICES

Search Engine Optimisation

Search Engine Optimisation is carefully executed to give you the best possible search engine visibility and to maximise your organic rankings.

Email marketing

Need something eye-catching and interesting with a recognisable style and tone? Our marketing team specialises in all forms of marketing and promotions that work.

AdWords

Our specialists can advise on the best use of AdWords. Text-based search, graphic display, video or in-app mobile ads – we’ll find the most suitable solutions for you.

Branding & design

We can help you with all your branding and design provisions. Get your corporate identity right, ready for any marketing that you do – online or otherwise.

Print campaign

Are you looking to promote your school, college or university in print form? We can help with everything from newspaper advertisements to transport signs. Call today for more information.

Digital marketing

For all your digital marketing solutions, we can help. Whether it’s marketing on the internet, mobile phones, display advertising or any other digital platform, we can advise on all aspects.

Social media

WEBPRO Education can advise on the best platforms to use for your online marketing needs. Our teams are experts in all things social media, from scheduling posts to planning large campaigns.

Content

Only important information will be given and this will be done clearly, concisely and professionally. You’ll feel content once you’ve seen our online marketing content.

Website design

If you need a new website, our bespoke services or our ready-made templates will form a large part of your online marketing plan. We can advise on a new site or an upgrade.