Search engine optimisation (SEO)

Does your closest competitor keep winning the hearts and minds of potential pupils? Or their parents? Is the school, college, university or training company that’s geographically closest to you, or the one that delivers similar learning experiences to you, attracting potential learners simply because they are marketing themselves particularly well?

Do you suspect that when searching for education in your area, prospects are arriving at your competitors’ details before yours?

If so, it is likely that you need to maximise your SEO opportunities. WEBPRO Education has the edge when it comes to SEO for education providers. Having worked with educators for many years, we have a good understanding of what potential students might search for.

SEO stages

WEBPRO Education’s four-stage process is a logical way to ensure no SEO opportunities are missed. First, we undertake a feasibility report. Then we carry out an audit, key phrase research, onsite and Google my business optimisation, local and industry citations. Whilst we are familiar with the more usual type of key phrases sought out, and are therefore particularly efficient, we also know that there will be more unusual key phrase searches for more niche subjects and courses, so we research carefully and comprehensively. The third stage sees us top up link building and delivering a second report.

And finally, we offer a quotation for any additional bespoke work you may need.

Ranking - good practice

When it comes to ranking, the WEBPRO Education team understands what constitutes good practises and why: we understand how the need for good website accessibility, high quality content, on-page optimisation, usability and effective marketing cannot be underestimated.

Not only do we understand the importance of these factors, we are experienced in combining these practises and more so that your organisation can enjoy the best possible position.

We make it so that you are easy to find online.

Google

Effective use of SEO takes a combination of strategies and practises, all designed to have a favourable impact on your ranking placement on search engines’ results pages (SERPs); such search engines as Google and Yahoo.

It is vital that your information is kept up-to-date on Google as you need to optimise your online presence. If key information changes, it’s important that the relevant data is amended accordingly and speedily so that only the right information is available for prospects, learners and parents. In today’s high-tech world, this is expected. We can do this for you. Make sure it is your name that is seen and not that of your competitors.

Ooh. Did we mention that we can help with Google Analytics too?

Unmissable opportunities

There are so many opportunities that you won’t want to miss when aiming to getting the best from your SEO, including: Adwords (Pay Per Click – also known as PPC – content), other content, online marketing and social media campaigns. Well-written blogs with the seamless use of SEO solutions are a fantastic way to optimise SEO.

Then there’s the email marketing, the local SEO, optimised landing pages, link building, the way our graphic designers ensure the design of a website influences SEO favourably with well-placed headings and branding. We can even help with conversion.

So, if we said we didn’t offer mobile optimisation, you probably wouldn’t believe us. And you’d be right not to. We offer that too!

OUR PRODUCTS & SERVICES

Adwords (PPC content)

WEBPRO Education offers assistance with Google AdWords, for those institutions looking to display advertisements on Google and its advertising network.

Online marketing

Online marketing refers to getting your name out to the public via the internet. WEBPRO Education can assist with one-off marketing projects or whole campaigns.

Graphic Design

Our graphic design specialists always ensure that the design of a website influences SEO favourably. Our designers provide impactful online marketing and branding solutions.

Support services

The WEBPRO Education support team are always on hand to facilitate SEO queries. If you are concerned that your SEO isn’t working as it should, we will be happy to help.

SEO Stages

Our SEO process includes: a feasibility report, an audit, keyphrase research, onsite and Google my business optimisation, local and industry citations and link building.

Conversion

If you are looking to convert your website visitors into students, we can help with your conversion rate optimisation. We can also help you to measure conversion rates.

Google Analytics

Google Analytics is very useful for gaining website visitor insights. Familiar with, and proficient in, this channel, WEBPRO Education can offer assistance with this very helpful business tool.

Social Media Management

When planning any social media campaign, SEO is a major consideration. Social media provides the perfect platform for maximising SEO opportunities.

Blogging (blog content writing)

Blogs really do open up SEO opportunities. We choose our words very carefully – emphasis is on two things: high quality content and the seamless use of SEO solutions.

Optimised landing pages

Landing pages are key to the success of online marketing campaigns. WEBPRO Education can assist with the design and functionality of these special pages.

Email Marketing

When it comes to email marketing, we create campaigns that are engaging and include good quality content, we also consider keywords and link building.

Link Building

The WEBPRO Education team are highly experienced in using link building. We understand the value of getting external pages to link to a page on your site and use this to heighten SEO opportunities.

Content

Content is one of your most powerful SEO tools. WEBPRO Education’s team of copywriting specialists know how to seamlessly incorporate keywords, writing engaging copy that gets results.

Mobile

It’s just as important to ensure that visitors accessing your site from a mobile device enjoy an experience that is optimised for that device as it is for visitors using computers and laptops.

Local

Local SEO is a formidable way to maximise your inbound marketing strategy. The WEBPRO Education team understands its capability of bringing in business and offers remarkable solutions in this area.