Not enough education providers are utilising their website blog, and some don’t even have one. But there are huge benefits to blogging as a school, college or university. It can benefit current or prospective students and their parents in many ways.

And of course, there are benefits for the school as well. We explain all this and more below. You can also contact our marketing team for a personalised discussion about our blog services.

A blog is for current students and parents

The blogs you publish as an education provider can provide current students and their parents with information. For example, you could blog about:

• Changes to staff members 
• Updates on facility improvements 
• Updates to school processes and procedures 
• Important time-sensitive updates 
• And much more…

If you frequently use a blog to convey information to existing students and their parents, it becomes a central place for your community to gain information. This could become a point of call before students or parents make enquiries, and if you have it covered already, it could prevent staff from having to answer the same queries or send out hundreds of notices, saving valuable time.

Your blogs could even focus on education research and new findings in teaching and learning. Publishing blogs on these subjects would be highly attractive as it shows readers that the school cares and goes the extra mile to look into modern practices and ways to improve. Prospective students and parents would also be interested to see these types of blogs…

A blog is for prospective students and parents

The blog on your school website could also be used to inform and attract prospective students and their parents. You could blog about upcoming open days, new classes and courses, or enrolment processes. You could promote your school with different types of blogs, including blogs that highlight school trips, school achievements like Ofsted reports and sporting achievements.

Nearly all prospective students and/or their parents will consult a school or college website before considering applying, so the blog needs to accommodate this other group as well. For user-friendliness, your blog may need to be categorised to make it easy to find the most relevant blogs for the user.

A blog is for Google

Google loves content, and most of the content from a website comes from a blog that frequently gets updated with internal linking, SEO keywords, etc. If you can provide real value to readers, Google recognises this and ensures your website pages get noticed and get more clicks, which also increases your school’s brand strength.

It’s really good if you can get repeat visitors to a blog, and schools can tap into this with greater ease because they “speak” to a set community of students and parents who are usually willing to return to the website. This isn’t so easy in eCommerce. And it’s made even easier for schools if they choose to repurpose their blogs for different platforms, such as social media.

Blogging services for schools

WEBPRO Education offers a comprehensive blogging service for education providers. We can add a blog to your school, college or university’s website if you haven’t got one already, and we can even write and upload blogs on your site as required and directed by you. We can even add SEO keyword research into the process to ensure your blogs are set up to attract more traffic and interest.

Get in touch to discuss our blog services in detail. You can pick and choose which blog services you need, so you get exactly what you need and don’t invest in the things you don’t.

Recap: WEBPRO Education has noticed a trend among education providers; too many are not utilising their blogs and some don’t even have a blog on their website. This is a mistake. A school, college or university website blog could become a central information hub for existing students and parents with the potential to save staff hours. Blogs can be used to highlight relevant research and show you care about the service you provide. It can also become a place to showcase the establishment to prospective students and their parents. And last but not least, blogging has serious SEO benefits that help you generate more attention in the first place.

WEBPRO Knows

Younger people are reading blogs! Statista Research indicates that over 25% of people between 5 and 18 years old already read blogs.