Save time and money by creating school website content!

The best school, college and university websites are packed with content that is updated regularly. But not everyone is doing it, or doing it repeatedly enough – and they’re missing out.

Uncover the different types of content your educational establishment should be uploading to its website and how to use content uploads as a way to save time and money, right here.

And if you need help with any type of content creation from video to newsletters, remember that the creative WEBPRO Education team are just a message away!

What is website content?

Website content refers to all of the content placed within your web pages.

Website content is:

• The text on each page
• Digital newsletters
• Images and videos
• Blogs and articles
• Downloadable documents
• Interactive website features

What type of website content do schools need?

Most educational websites are primarily used as marketing and communication tools. They are never just simple brochure websites showing that a school, college or university, and its courses, exist. Instead, they provide students and parents with a wealth of information throughout the school year and during the holidays. There’s also separate content just aimed at prospective students and their parents.

From prospectus guides to school calendars and syllabuses, there is so much real-time content required on a school, college or university website. It needs to be reviewed and updated more often than the average website.

Some education providers include blogs and articles on their website as a way to keep parents and students engaged with projects and future plans. And some even upload photos from events and monthly videos to send messages from staff to the whole community.

Public education websites have an opportunity to use so many different types of content but most do not utilise this opportunity fully.

The benefits of school website content

Publishing valuable website content benefits the institute in many ways. But the main one is that it saves both time and money.

Instead of having to send letters and packs to parents – which might not be as environmentally friendly either - schools can upload an announcement or blog directly to their website. Moreover, this can significantly reduce the number of parent queries and questions received, so admin staff are not overrun with emails or calls.

A content-rich school website is a convenient tool for the whole community. And frequent content uploads benefit your website’s SEO performance, meaning you might get more visitors and prospective student enquiries simply because of your frequent content updates.

The challenges with school website content

Any organisation or business can encounter problems trying to create valuable content. Not everyone is a maestro at editing videos or a whizz at designing a digital newsletter. These are problems best solved with a professional service.

But schools, colleges and universities encounter another problem.

Education providers upload more announcements, newsletters and general content than a lot of business websites, meaning it can become a sea of noise.

For this reason, it is crucial that schools, colleges and universities come up with a way to organise their website content strategically. If they don’t, the website experience and site navigation can become convoluted and unappealing.

Get your school website content under one roof!

WEBPRO Education offers a wide range of creative content services for nurseries, schools, colleges and universities. We can support your sector with web page content, newsletters, announcements, video content and much more.

If you want a one-stop-shop for school website content with proven results, speak with our friendly professionals today.

Recap: The best school and college websites are rich in content, enabling them to provide communications and create a community. Newsletters, downloadable documents and even video messages are great ways to provide parents and students with information. The biggest challenge is finding a way to organise your school website content to maintain seamless site navigation. WEBPRO Education can assist with your website and all content updates from text and graphic design to video.

P.S. There’s literally no type of website content WEBPRO Education cannot help with. Dare to challenge us by getting in touch today?