Most websites come with a Frequently Asked Questions (FAQs) page or, if not a page, there is a short FAQs section somewhere on one or several pages. There are plenty of reasons that all websites should have a dedicated space where FAQs are answered, especially if you are in the education sector where parents and students often need clarity throughout the academic year. We’ve explained the benefits below, but don’t hesitate to call our friendly team for a more personalised chat.
FAQs add value to readers
First and foremost, FAQ sections are fantastic because they provide website visitors with information they will most likely want to know. It provides an easy way to give quick answers and value to students and their parents. If a longer or more complex answer is needed, the answer to the FAQ can direct the reader via internal linking to your other web pages for further reading. This is not only great for the user but having internal links can also help with Google rankings.
FAQs save on admin time
Do you find that your admin teams are frequently asked the same questions? Maybe certain questions arise from parents joining the school or in the lead up to certain school events, such as school trips. School staff can easily get bogged down in answering the same questions from different directions which isn’t a good use of “business” hours. FAQ pages can reduce these questions, allowing staff to concentrate on more urgent matters.
They’re an SEO opportunity
FAQs are a Search Engine Optimisation (SEO) opportunity which means they are an opportunity for search engines to rank your pages higher and generate more website visitors. Specifically, the written content is an opportunity to include SEO keyphrases.
By including SEO keyphrases within this type of content, it could become a primary source for all (local) people searching for similar answers on the web, rather than just people on your site already, which is how it can generate more website traffic. Additionally, the FAQs themselves can mirror relevant questions typed directly into search engines, such as those listed in Google’s frequently asked section.
Keeps people on your site longer
FAQs also have the power to keep site visitors on your website pages longer. Instead of struggling to find answers efficiently, the FAQs can provide the answer and prevent visitors from bouncing off the site quickly, which is bad for your SEO performance.
FAQs are even better at keeping people on the site longer if the answers include links to other pages for further reading, as mentioned above. This increases the time people spend on your site and, as a double bonus, the internal links themselves score some SEO points too.
Add FAQs to your school website!
WEBPRO Education can provide all types of website upgrades and additions, including a new FAQs page or FAQs section to be added to existing pages. Contact our website developers today to discuss your planned website improvements or ask them about our comprehensive education website design services. We provide all you need under one creative roof!
Recap: Embracing FAQs optimises the educational website experience while fortifying its digital presence. A dedicated FAQ section proves invaluable for websites, offering multiple advantages. Notably, they provide value to visitors and streamline administrative tasks by reducing repeat inquiries, enabling staff to focus on more urgent matters. Moreover, FAQs enhance SEO by strategically incorporating keyphrases, driving increased visibility and website traffic. This interactive approach also prolongs user engagement, preventing quick bounces off the website and in other ways contributing positively to SEO. WEBPRO Education can assist with all of your website needs, including a new FAQ page.
WEBPRO Knows
The number of FAQs you include isn’t too important but once you have more than 10 questions it could be better to categorise them into different topics.
