Your education establishment could benefit from bespoke website content, including SEO benefits. We’ve discussed the main points and advantages below, or speak to a WEBPRO Education team member for further details. We can provide an all-inclusive and no-obligation quote for all your website content.
What is bespoke website content?
Bespoke website content typically refers to the text that is written to go onto website pages, such as the homepage or service pages. The website content is only bespoke if it has been written truly unique from any other website. Bespoke content is beneficial because it allows your school, college or university to differentiate itself from others with a distinct tone of voice and brand consistency.
Who creates bespoke website content?
Website content writers and copywriters specialise in creating high-quality website content, sometimes working alongside Search Engine Optimisation (SEO) experts to help make the website as visible as possible on Search Engine Result Pages (SERPs).
Of course, the primary goal is to convey your messages effectively, but you also need it to be seen online. It’s essential to have your website content written by a professional wordsmith with in-depth knowledge of SEO, or by a writer who has a team of SEO experts working alongside them.
How does bespoke content affect website ranking?
Bespoke website content positively affects your website ranking, even without doing any additional SEO work to the content. This is because Google loves truly bespoke content and rewards the time or investment you have made to have bespoke content on your site.
Bespoke content writing services usually include further SEO optimisation services to help the website rank higher and be more visible. For example, the writer may include SEO keyphrases to ensure the content speaks like your target market speaks. If the content includes the same phrases that the market searches online, the content is more likely to appear in relevant search results.
Website content isn’t just about SEO!
Choosing a website writer shouldn’t just be about SEO. You need a writer that can provide a clear, concise and consistent message across all the content, while ensuring the text matches your school branding. There has been an increase in the number of AI writing tools that promise to create unique content in seconds. However, even the best tools currently on the market cannot maintain brand consistency or provide the same level of quality as even a mid-level content writer.
In the education sector, you also need to pay attention to how the content complies with industry regulations and standards. WEBPRO Education’s writing team are aware of the possible pitfalls to ensure your content remains compliant.
It’s not just about words either…
Website content may primarily refer to the written content on your site, but website content could also refer to the visuals on the site, such as images, infographics and even videos. The same principle applies; if you can upload bespoke images, infographics and videos to your website, this will have a positive effect on your search engine ranking.
When you do add high-quality visuals to web pages, you should consider how this media could potentially slow down your site or not appear as it should on smaller devices. These sorts of mistakes can hamper your SEO performance, which is why these projects are best tackled with a professional.
WEBPRO Education’s content creation services for education providers
WEBPRO Education offers website content writing services and other content creation services exclusively for education providers. We guarantee 100% unique content that meets your aims and matches your brand. Speak to us now for a quote.
Recap…
Bespoke website content will positively affect your search engine ranking and help you become more visible, simply because Google loves when content is unique. Moreover, bespoke content writing services offer more scope to improve SEO performance, such as adding SEO keyphrases or paying attention to Google’s People Also Ask section and answering frequently asked questions.
WEBPRO Education Knows
Our team are also conscious of education industry regulations and standards to make sure your content is always compliant.
