Tailored marketing services for education providers 

When we think of marketing services, we usually think of eCommerce websites selling products and services and the different strategies used to get eyeballs on those offerings. But education establishments also need to make the most of marketing. They also have services to sell and places to fill, especially universities and private schools that charge fees each term.

Read on to uncover some of the best marketing methods for education providers and our number #1 tip for any school trying to promote a qualification or course.  

What marketing is available to schools and colleges? 

The same marketing methods are available to those in the education sector as those outside of it. Schools, colleges and universities can take advantage of online and offline marketing strategies just like any other business. However, the way they go about marketing their services may need to be adapted slightly.

Offline marketing can be especially beneficial to education establishments considering most schools and colleges want to attract local parents and students. Below, we discuss the two types of marketing that are proven to work in the education sector, before revealing one top tip when marketing your courses.

Most schools, colleges and universities get involved with multiple marketing strategies, meaning your establishment will also need to get involved to keep up.  

Social media advertising for schools 

Social media marketing is a great option for all types of education establishments. This is because social media advertising is highly targeted based on the user’s geography and demographics. If you want to promote your school, college or courses to locals, social media marketing is one of the best ways of going about it.  

This method can also track what parents and potential pupils have already been searching for, which could help promote the most relevant course you offer. For example, if they had been searching for a college offering joinery previously, your campaign could promote your own joinery course. 

Offline marketing for schools 

Offline marketing is sometimes forgotten or left in the margins by traditional businesses selling products or services. This is a mistake on its own, but it would be an even bigger mistake for schools targeting locals to forget about offline marketing.

Offline marketing can come in the form of flyers, posters, billboards and more. Modern offline marketing materials may even include QR codes to direct parents and potential students to website pages, such as course brochures. These offline techniques can be highly targeted to local areas when trying to generate the attention of local parents.  

Remember to sell stories! 

One of the most effective ways for schools and colleges to market their courses is to sell success stories. With permission, your establishment could market a course by focusing on the successes of previous students by explaining how they have developed in the course or the career they’ve landed by fulfilling the course requirements.

The best way to sell stories is to get the actual student involved. Getting them involved in a quick video interview is extremely effective. But even something as simple as getting a quote from them about their experience can be effective.  

Discuss marketing services at WEBPRO Education 

We offer marketing services exclusively to education providers through a marketing team that specialises in this niche. If your school, college or university needs help to create and implement an effective marketing campaign, WEBPRO Education is here.

Tap into our knowledge and be as involved or detached from the marketing process as you prefer. Our education sector marketing services are always tailored to your preferences and individual needs. Get in touch soon!  

Recap: A wide variety of marketing services are available to schools, colleges and universities. They should invest in these services to compete with other establishments and attract the best students. These services may need to be adapted slightly for the education sector. Telling stories of past and successful students is one technique that can be used.  

P.S. If you haven’t already got a website, our education industry web developers can help with that too!