Course prospective brochures - online, offline or both?

A prospectus is one of the most influential materials that assist education providers in recruiting new students. The unspoken battle of the prospectuses goes on every year between institutes – but are you winning?

Discover the latest trends in school, college and university prospectus brochures and if you should use an online or offline version. And remember, whichever you prefer, WEBPRO Education can provide stellar prospectus design services.

The benefits of an online prospectus

If you are a school, college or university, you should consider adding an online prospectus to your website. Your website is the first place prospective students, and their parents, will look when searching for your courses. So, it’s logical that you make the brochure which explains all of these courses in detail available on your website. It makes it easy for prospective students – and it helps you recruit new students almost effortlessly.

Another main benefit of having an online prospectus is it is easily shared. If your prospectus can be downloaded via a link, then it can be added to your other marketing materials and emails, helping to get the word out there without a great deal of effort.

Innovative online prospectus design

Your online prospectus doesn’t have to be a bland downloadable document. Clever web designers are now able to make online prospectuses in innovative ways. For example, one of the most popular trends right now is to add an electronic flipbook prospectus to your website, which is something like a prospectus eBook.

These cool and interactive prospectuses can set your educational institute apart from those nearby which can be particularly useful if you are in a high competition area. If you want a unique online prospectus added to your site, do not hesitate to contact the WEBPRO Education team.

You will also need to consider how the prospectus will cater to different populations, including those with disabilities. The way the content is provided or how it is accessed may need to be adjusted. This isn’t just desirable but is likely to be part of your legal obligations as an educational institute.

Do you still need a physical prospectus?

Despite the digital revolution and the convenience of online prospectuses, many students and parents still demand a physical copy. Physical prospectuses are especially needed if you are hosting an open day or attending a careers fair.

In these instances, the prospectus doesn’t just become a marketing tool to provide information and ‘sell’ your courses. They become a tool to showcase your school’s standards and may even be what gives some parents that first impression.

Get your physical prospectus right and it could improve your student recruitment significantly.

Getting your physical prospectus right!

But, how do you get your physical prospectus right? There are multiple factors that make a special prospectus.

A first-class prospectus should be printed on quality paper. There’s nothing worse than being handed a serious document on flimsy paper, which you know was used to save a little bit of money. And it should be designed with the school branding in mind. The colour scheme, logo and even the text should conform with the current branding of the educational institute.

WEBPRO Education prospectus design services

If you need an online or physical prospectus designed – or both! – the WEBPRO Education graphic designers are just a call away.

We create exceptional and innovative course prospectus guides for students and parents that make a difference. And if you want to make your existing online prospectus into a physical copy, or vice versa, we can help with that too.

Recap: The school prospectus is arguably the most essential material in recruiting new students. Online versions provide a way to make the prospectus accessible and easily shareable, but there is still a need for physical prospectuses, such as when hosting open days. When choosing an online prospectus for your website, consider a more innovative flipbook rather than a dull downloaded document. And when choosing a physical copy, ensure the prospectus is on brand and gives the right impression.

P.S. Want an innovative online prospectus? Contact WEBPRO Education, and we’ll work our magic for you.