Use staff profiles to avoid a mix up at the school gates!

WEBPRO Education has been browsing many school, college and university websites lately, and one of the things we notice the most is a lack of ‘meet the team’ pages or staff profiles. This is a big mistake that can negatively affect parents, prospective parents and teachers looking for a new job.

Read on to discover the details of staff profiles, including the biggest mistake we see on websites with one of these pages. Or contact the WEBPRO Education team now to improve your website with professional staff profiles.

What is a ‘Meet the Team’ page?

A ‘Meet the Team’ website page is a page dedicated to your staff. It is made to provide people within the school, college or university community with information about each staff member and their position.

There are many benefits to showcasing your fantastic staff online, which we will come on to shortly, but there is an advantage from a web design perspective too.

Staff profiles make your website more unique to your school or college, particularly if you are using a website template which could also be used by another establishment.

What is included on these pages?

The standard ‘Meet the Team’ page will include the name of each staff member, their job title and a photo to identify them. It may include direct contact information as well.

The best staff profiles also include a short bio about the staff member, written in the first or third person. Getting the teachers to write their biographies themselves can make the page feel more personal, whereas third-person descriptions maintain a corporate feel.

Of course, you can break away from the status quo and do something unique. We recently saw a staff profile page for a primary school where the teachers’ photos were all drawings made by their respective class.

Why do education providers need these pages?

So, why go to all the effort? Why is it worth adding staff profiles to your website? There are many reasons, including:

• Your staff feel showcased and valued as employees
• Seeing staff faces increases trust among site visitors
• It helps parents to identify teachers easily (avoiding awkward moments at the school gate)
• It helps prospective students and parents to identify your staff’s experience and qualifications, which also builds trust in your service
• Staff profile pages are beneficial to teachers looking for a new job. Staff biographies and listed qualifications help them assess if they are a good match for your establishment

The #1 mistake on staff profile pages!

Having a staff profile page is only effective if you avoid the biggest mistake made on these pages. And that is poor quality photos. Your education establishment needs to ooze professionalism, and nothing screams the opposite more than profile photos taken by staff themselves with their smartphone.

It is much more professional to use proper photos taken by a professional photographer. Moreover, you may want to consider using a copywriter to write your staff profiles to match the tone you are aiming for.

WEBPRO Education will ace your staff profile page

If you want to add a staff profile page to your website or improve your existing one, speak with the WEBPRO Education team. From under one roof we can design your web page, fill it with professional photos and even provide excellent staff descriptions.

Say hello to parents and your next cohort in style with our help!

Recap: ‘Meet the Team’ style pages, also known as staff profile pages, include staff photos, job titles, listed qualifications and possibly a short biography. They make your website more personal, make staff feel valued and benefit the wider parent and student community. They may even help to recruit new staff members. Avoid the biggest mistake on these pages by using professional photos rather than smartphone selfies. And if you need help, WEBPRO Education is always on hand!

P.S. WEBPRO Education has all professionals under one roof for your staff profile pages, from graphic designers and web developers to professional photographers and copywriters!